Portfolio — Concept Projects

Selected Work.

A collection of concept projects exploring modern branding, web design, and digital experiences.

Concept Project — 01

Aureon

Brand · Web · 2025
Aureon — concept brand · web project

A modern financial brand designed around quiet confidence.

A concept identity for a private wealth platform — clarity, restraint, and a single thread of warmth running through every surface.

Direction
Editorial dark mode with a soft gold halo.
Feature
Custom serif wordmark
Feature
Editorial typography
Feature
Soft motion system
Concept Project — 02

Northline Coffee

Brand · Ecommerce · 2025
Northline Coffee — concept brand · ecommerce project

A specialty coffee experience built on craft and routine.

A concept ecommerce experience for a specialty roaster. Calm, tactile, and considered — packaging-led, with a focus on the morning ritual.

Direction
Warm cream paired with espresso black.
Feature
Product-led storytelling
Feature
Subscription flow
Feature
Editorial product grid
Concept Project — 03

Velari Studio

Brand · Web · 2024
Velari Studio — concept brand · web project

An architecture studio rendered in light, line, and stillness.

A concept portfolio for a contemporary architecture studio. Generous whitespace, oversized italics, and quiet rhythm between image and word.

Direction
Black, white, and the space between them.
Feature
Editorial italic serif
Feature
Full-bleed galleries
Feature
Slow scroll cadence
Concept Project — 04

Monarc Fitness

Brand · Web · 2024
Monarc Fitness — concept brand · web project

A performance brand engineered for intensity and focus.

A concept site for a high-end training brand. Monochrome athleticism with a single electric accent — sharp, fast, and unapologetic.

Direction
Charcoal black with an ember accent.
Feature
Bold display type
Feature
Cinematic hero
Feature
Tight, fast cadence
Concept Project — 05

Coastal Scone Co.

Brand · Web · 2024
Coastal Scone Co. — concept brand · web project

A small-batch bakery told through softness and warmth.

A concept identity for an artisan bakery. Quiet palette, handcrafted serif, and pastry photography that lets the product breathe.

Direction
Sage, cream, and golden crust.
Feature
Handcrafted serif logo
Feature
Editorial product cards
Feature
Soft seasonal palette

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